Our website uses cookies to ensure that we give you the best experience on our website and also to analyse traffic. You can block cookies in your browser settings. Check our Privacy Policy to find out about all the cookies that we use.

Cookie Policy

Effective Date: 23/07/2025

1. Introduction

At SWIFT Motor Engineering Ltd, we use cookies and similar tracking technologies on our website swiftmotorengineering.co.uk to enhance your browsing experience, analyse site traffic, and provide tailored content. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help websites function properly, improve user experience, and provide analytical insights. Cookies can be either:

  • Session Cookies – Temporary cookies that are deleted once you close your browser.
  • Persistent Cookies – Remain on your device for a set period or until manually deleted.

3. How We Use Cookies

We use cookies to:

  • Ensure our website functions correctly.
  • Remember your preferences and settings.
  • Improve website performance and security.
  • Analyse how visitors interact with our site (via Google Analytics).
  • Provide relevant content and advertising.
  • Deliver targeted ads through marketing and retargeting platforms.
  • Support chatbot functionality to facilitate customer inquiries and data collection.

3. Types of Cookies We Use

We use the following types of cookies on our website:

a) Essential Cookies (Strictly Necessary)

These cookies are required for the website to function properly. They enable core features such as security, accessibility, login authentication, chatbot interactions, and form submissions. Without these, the website may not work correctly.

b) Performance & Analytics Cookies

We use Google Analytics and other tools to track visitor interactions and improve our website. These cookies collect anonymous data on page views, time spent on the site, chatbot usage, and other metrics that help us understand and enhance user experience.

c) Functional Cookies

These cookies enhance your experience by remembering your settings and preferences, such as language selection and chatbot responses, so you don’t have to re-enter them each time you visit.

d) Marketing & Advertising Cookies

We use these cookies to deliver personalized advertisements and measure the effectiveness of our marketing campaigns. They help us understand which ads are relevant to you and enable retargeting through third-party advertising platforms, such as social media pixels.

4. Third-Party Cookies

Some cookies are set by third-party services we use, including:

  • Google Analytics – To analyse website usage and improve performance. (For more details, see Google’s Privacy Policy: https://policies.google.com/privacy)
  • Social Media & Advertising Platforms – We may use cookies from platforms such as Facebook, Instagram, and Google Ads for retargeting and marketing purposes.
  • Chatbot Service Provider – Chatbot Service Provider – Our website chatbot uses cookies to collect client data so we can deliver our services effectively and improve customer engagement by remembering past interactions.

5. Managing & Disabling Cookies

You can control and manage cookies through:

Blocking cookies may impact website functionality.

6. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in law or our cookie practices. Any modifications will be posted on this page.

7. Contact Us

If you have any questions about our Privacy Policy, this Cookie Policy or how we use cookies, you can contact us at enquiries@swiftmotorengineering.co.uk.